Startup / Growth When growth and finance logic are out of sync Runway and cash development are not yet assessed in a robust way. Investors are asking for credible KPIs or scenario logic. Forecasts are driven more by rough assumptions than by real business drivers. Hiring, pricing, or growth decisions are not sufficiently grounded from a financial perspective.
SMB / Leadership When visibility, profitability, or liquidity comes under pressure Profitability trends are difficult to explain. Liquidity fluctuates despite strong order volume. Reporting exists, but there is no clear steering logic behind it. Important decisions are still made more from experience than from decision-grade numbers.
Lane 1 Stability Check For companies that need greater clarity around liquidity, cost structure, profitability, and financial risk. Assess liquidity logic and earnings position Identify early warning signals and operational pressure points Create better visibility for management and operational steering Typically suited for SMBs, trades, and established operating businesses unclear profitability dynamics or volatile liquidity
Lane 2 Growth Check For startups and growth-stage companies whose development is moving faster than their finance and KPI structure. Assess runway, cash needs, and forecast logic Sharpen core KPI drivers and assumptions Reduce uncertainty ahead of growth, fundraising, or scaling Typically suited for Pre-seed through growth stage fundraising, hiring, and scaling decisions
Lane 3 Decision Check For specific business decisions such as investments, financing, expansion, or major structural questions. Make decision-relevant drivers and risks visible Structure critical assumptions and scenarios Create a robust basis for the next decision Typically suited for startups and SMBs alike investment, financing, or strategy decisions
1. Structured situation assessment Where you currently stand, which business pressure points shape the situation, and which questions are truly decision-relevant.
2. Bottlenecks and drivers The key bottlenecks, KPI drivers, and financial levers currently shaping your development most strongly.
3. Risk and scenario logic The most critical assumptions, visible risks, and economic tensions that should be factored into your next decisions.
4. Prioritized next steps A clear assessment of whether targeted optimization is sufficient or whether a deeper engagement such as a Finance Decision System would make sense.
Focus area Forecasting How strong is the planning logic, and where are assumptions or drivers still unclear?
Focus area KPIs Which metrics actually support business steering, and which only create reporting overhead?
Strong fit The check fits if ... you need financial clarity for a concrete business situation. you can feel that the numbers exist, but the decision logic is missing. you want diagnosis and orientation before investing in a larger project. you need clarity around cash, forecasting, KPIs, or business drivers.
Not a strong fit The check is less suitable if ... you only want to solve an operational bookkeeping or tax issue. you are looking for a full ERP, BI, or software implementation project. you already have a very strong finance structure and only need isolated specialist input. you are primarily looking for a pure tool or AI demo.
2 Input & analysis Review of the relevant information and a structured assessment of your finance situation.
3 Assessment Condensing the most relevant drivers, bottlenecks, risks, and business pressure points that matter for decisions.
4 Next step Clear prioritization of whether targeted improvements are enough or whether a deeper follow-on product would be appropriate.
Direct contact Roman Braun – DeistermindAm Brabrinke 1430519 Hannover Phone: +49 1575 6648867Email: info@deistermind.de Hannover / Schaumburg region · Remote across Germany
Next step Send a short note on what is currently most relevant, for example liquidity, forecasting, KPIs, growth, an investment decision, or a lack of financial visibility. Book an intro call WhatsApp Email Please note: clicking external links transfers data to the respective providers.
