Financial planning for owner-led SMEs and trade businesses

See potential.
Make informed decisions.
Move your business forward.

I connect your figures with orders, payments and plans. Together, we examine which opportunities make financial sense and what your next step needs.

Depending on your question, you receive a reasoned assessment, an editable financial model or ongoing support with your decisions.

Free and without obligation. No financial documents are needed beforehand.

Work directly with Roman Braun · Schaumburg · Hannover region · remote world-wide

02 · Working together

From your question to a clear decision.

Before a paid project starts, we clarify the decision you want to make and the assessment it needs.

01 · Free

Introductory call

You explain your question. The conversation is without obligation; no financial documents are needed beforehand.

02 · Before engagement

Scope and fee

I propose the result, required information, timeframe and fee for the right project.

03 · After engagement

Assessment or model

I analyse the agreed data and calculate the options relevant to your decision.

04 · Result

Personal handover

You receive an assessment or an editable financial model. Ongoing support is available if needed.

03 · Entirely fictional example

When should the example business hire two employees?

This entirely fictional example shows how an editable financial model connects orders, payroll and payment dates. The business compares how two hiring dates affect profit and available cash.

Entirely fictional caseMusterwerk GmbH, its two planned hires and all figures are invented. The example explains how I work.
1 · The example business’s question

Can the business afford two additional employees?

Musterwerk GmbH wants to serve its customers better and examines when it can afford the new employees.

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2 · Compare two dates

Hire in April or July?

Both dates are calculated using orders, payment schedules, payroll and different business scenarios.

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3 · Result in this example

In this example, July is the stronger option.

July maintains the agreed reserve. April produces more profit by December but requires additional financial headroom.

These inputs come together

Existing documents and your assumptions are brought together into a view of the next twelve months.

01
Management accounts and bank balancesWhat has been earned and what cash is available?
02
Unpaid invoicesWhen will customers pay and when are supplier payments due?
03
Orders and utilisationWhat revenue and additional capacity can be expected?
04
Payroll and other costsWhat monthly payments will the new hires create?
Result in this exampleThe forecast shows which hiring date is financially possible under the selected assumptions.
Fictional model view · Musterwerk GmbH
Inputs12-month planComparison
Period12 monthsInputseditable by youScenariosrealistic · positive · critical
Defined for this example businessat least €60k€40k for a delayed customer payment + €20k for an unexpected payment

Lowest projected month-end cash balance in 2027 after all recorded payments

Start in AprilLowest balance: June
€53.5k
too low€60k safety reservesufficient
Decision in this fictional exampleIf the agreed reserve is to be maintained, this calculation favours July.Conditions: The assumed demand and utilisation are achieved. For April, financing or different payment arrangements would need to be assessed.
Why does the reserve matter to this decision? It preserves financial headroom for payroll, materials, taxes and invoices if payments arrive late or an unexpected expense occurs.

The company, figures and results are entirely fictional. They are based on a calculated example plan for 2027. The example page explains the calculations and all assumptions.

You receive a clearly structured, editable file. After the personal handover, you can change prices, orders, costs and dates yourself.

Discuss your own question for free →
04 · Getting started

Typical starting points for your financial question.

These offerings show common starting points. We clarify the right assessment and its scope in a free conversation before you commit.

Want to plan independently?An individual, editable financial model may suit you.
Have a specific investment quotation?The Investment Check assesses its economic assumptions.
Already have a growth plan?The Growth Check tests how well it holds up.
Finance Decision System · Core offering

Build your own financial model

from €4,000 net

An individual, editable financial model for profit, available cash and a central business decision.

  • A twelve-month forecast
  • realistic, positive and critical scenarios
  • an overview of opportunities and warning signs
  • an editable file and personal handover

Project fee from €4,000 net for the financial model described. You receive the binding scope and fee after the introductory conversation.

Discuss your model in a free call →

See the scope and example →

Investment Check

Assess a specific investment

€1,500 net

A concise economic assessment of a specific project using existing quotations, technical information and commercial data.

  • test the central assumptions
  • assess financial effects and deviations
  • identify risks and missing information
  • a written recommendation and closing conversation

Usually one defined investment: €1,500 net covers the check agreed in advance. Several investments or a complete multi-project model require a broader scope and higher fees, agreed separately before engagement.

Discuss your investment in a free call →

See the scope and example →

Growth Check · Scale-up

Assess your existing growth plan

€1,500 net

A focused review of your existing forecast or financial model, covering revenue, hiring and funding needs.

  • critically assess key assumptions
  • review realistic and critical scenarios
  • assess cash requirements and dependencies
  • a prioritised recommendation and closing conversation

Fixed fee for the scope described and agreed in advance. Additional analyses, scenarios or missing foundations are discussed transparently beforehand.

Discuss growth in a free call →

See the scope and example →

Company valuation

Establish a reasoned company value

from €4,000 net

A transparent valuation range to support a sale, acquisition, investment or succession.

  • prepare historical figures and forecasts
  • assess earnings, risk and future assumptions
  • derive a transparent valuation range
  • a personal explanation of the result

Project fee from €4,000 net. The binding scope and fee depend on the available information, complexity and purpose of the valuation.

Discuss your valuation in a free call →

See the scope and example →

Is your question different?

The offerings are examples of typical starting points. Depending on your business and available data, another assessment may be useful, such as:

  • Why is little cash available despite a strong order book?
  • Which orders or services contribute to profit?
  • When can the business afford additional employees?
  • How do investment or financing options affect the cash balance?
  • What happens if revenue or customer payments arrive later?

We clarify whether a concise check is enough or whether a deeper analysis or financial model is needed. The fee for a described check does not automatically apply to other questions.

Discuss a different question for free →

How the Finance Decision System is built: You provide the agreed information. I build the agreed model and personally explain how to use it. Delivery usually takes five to ten working days after all agreed data has been received. You can then update the inputs yourself.

Clear responsibilities for investments: The economic assessment uses information from your technical and energy advisers. Technical planning, energy, tax and legal advice remain with the relevant specialists.

05 · Ongoing support

When decisions arise regularly.

We can build on a suitable existing foundation or establish it first. I support your financial development or the economic questions of a business succession. Scope and fees reflect the responsibilities, frequency and objectives.

Strategic Finance Partner

Ongoing finance support

Monthly retainer

I regularly review your financial performance with you and assess new decision options within the agreed scope.

  • update the financial model and forecast
  • explain monthly developments clearly
  • assess options for upcoming decisions
  • regular discussions on cash, profit and growth

A suitable existing model can be the starting point. We agree responsibilities, frequency and the monthly retainer to suit your needs. Larger new analyses are agreed separately.

Discuss ongoing support in a free call →

See the scope and example →

Business succession

Support the financial side of succession

Monthly retainer + completion fee

I support the financial questions of succession from preparation through to the intended handover.

  • structure the financial position and objectives
  • update valuation and scenarios
  • prepare documents and decision materials
  • coordinate with tax, legal and other advisers

Scope, monthly retainer, completion criteria and completion fee are agreed clearly before the engagement starts. Whether buyer outreach or negotiation support is included is expressly defined.

Discuss succession in a free call →

See the scope and example →

Roman Braun, founder of Deistermind – AI-generated portrait
06 · Your contact

Finance experience for decisions in your business.

I am Roman Braun, founder of Deistermind. I have worked in finance and management reporting for more than ten years, including around seven and a half years in leadership roles.

For your business, I focus this experience on the figures, assumptions and decisions you actually need day to day. I explain which assumptions matter, how the options differ financially and where uncertainty remains.

10+ yearsFinance & management reporting
30+ companiesReporting structures across eight countries
Up to 6 peopleLeadership of finance reporting teams
M.A.Business Consulting
Discuss your situation personally →

More about me and how I work →

07 · Common questions

What to know before the first conversation.

How does the financial model differ from the checks?

The Finance Decision System gives you an individual, editable financial model that you can continue using yourself. The Investment and Growth Checks assess a specific project or an existing plan and provide a concise written assessment with a recommendation.

Are management accounts enough to run my business?

Management accounts are an important starting point, but mainly describe the past. A forecast also connects bank balances, payment dates, orders, costs and your assumptions.

What information is needed and when will the model be ready?

Typically, we need management accounts, bank balances, unpaid invoices, the order book and the main costs. We agree the information needed for your situation in advance. The Finance Decision System is usually delivered within five to ten working days after all agreed data has been received.

Does Deistermind replace my tax or energy adviser?

No. I complement accounting and tax advice with a financial view of the future. For investments, I assess the business economics; technical and energy-related information comes from the relevant specialists.

Can Deistermind support my business on an ongoing basis?

Yes. We can build on a suitable existing financial model or first establish the foundation you need. Ongoing support helps interpret developments and prepare the next decisions. We agree responsibilities, frequency and the monthly retainer to suit your needs. Larger new analyses are agreed separately.

What does business succession support cover?

I support the financial preparation, valuation, scenario planning and decision process. Whether buyer outreach or negotiation support is included is expressly agreed in the individual engagement. Tax, legal and contractual matters remain with the relevant professional advisers.

Does my business need an existing finance reporting function?

No. Organised bookkeeping and available basic data are often enough. In the introductory conversation, we clarify which foundation your decision needs.

Can I update the financial model myself later?

Yes. Editable assumptions are clearly marked. During the personal handover, I show you how to use the file, compare options and interpret the results.

Free introductory conversation

Which decision is ahead of you?

The first conversation is free and without obligation. We clarify your objective, available information and the right scope for your situation. You do not need to send confidential financial documents beforehand; we agree a secure exchange afterwards.

Book a free introductory call →Opens external appointment booking with Calendly.info@deistermind.de+49 1575 6648867